About The Fashion Genome Project (TM)
You would agree that each one of us has a unique relationship with fashion, its design and details – no one else has tastes exactly like yours. Therefore making an experience as unique as Vezuvo to every shopper, requires an incredibly broad and deep understanding of fashion, apparel and fashion design. To achieve we undertook the Fashion Genome Project(TM), the most comprehensive, erudite and stylish collection of fashion information ever collected, and conceived the Vezuvo at its foundation.
It represents decades of combined experience of fashion experts, analysts and mathematicians and covers everything from today’s new designs by the artists just entering the field to all the way back to the cover vintage and retro styles of the previous era of fashion designs. Each attribute in the Fashion Genome Project(TM) is submitted by the designer, who use the foundation built by the Vezuvo team and analyzed using dozens of distinct diverse characteristics. These attributes represent not only the character of an item, but also the many significant qualities that are relevant to understanding the fashion preferences of its users.
The Fashion Genome Project's database follows a methodology that includes heavy mathematical analytics to classify and make multi-level correlations and ongoing quality control to ensure that data integrity remains reliably high. Vezuvo does not use robots or other forms of data crawlers to generate its sources or the attributes to the sources. The Fashion Genome Project(TM) is sourced on a daily basis with the latest designs around the world, whether it’s designed by well-established designer from Ann Taylor or a newcomer designer with ambitions to conquer the world.
By utilizing the wealth of Fashion Genome Project(TM), and fueled by User Preference Graphv (every action from its users contributes and teaches Vezuvo how better serve the individual user), Vezuvo recognizes and responds to each individual's tastes. The result is unprecedented personalized experience – only the fashion you'll love - and nothing else.